Xiaohongshu (RedNote) web version: a complete guide on how to log in using a browser and manage multiple accounts

What is the Xiaohongshu web version?

The Xiaohongshu (RedNote) web version is the browser-based version of the platform that provides access to the core features available in the mobile app.

Through the Xiaohongshu browser version, users can browse recommendations, search for posts, explore creator profiles, and interact with content. For many people, this format is more convenient because a larger screen makes navigation, content creation, and account management easier. As a result, the Xiaohongshu web version is often preferred by content creators, marketers, agencies, and businesses that use Xiaohongshu as a marketing channel.

Where to find the official Xiaohongshu web version

To access the Xiaohongshu web version, simply visit its official website using any browser, such as Google Chrome, Safari, Microsoft Edge, Mozilla Firefox, or Brave. Once the homepage loads, you can log into your account and start using Xiaohongshu.

How to log into Xiaohongshu on a computer and use the platform

Step 1. Open the official website

Visit the Xiaohongshu website using your preferred browser.

Step 2. Log into your account or create a new one

A few seconds after the homepage loads, a pop-up window will appear asking you to log in and verify your account. In most cases, you'll need to open the mobile app and scan a QR code.

You can also create a new account using the same window.

Note: depending on your country, Xiaohongshu may limit the selection of phone region codes when you try to register a new account through the browser version. If the platform does not allow you to enter the required phone number, try accessing the website through a proxy with an IP address from another country.

Step 3. Check your profile settings

After logging in, make sure your profile information is filled out correctly and that you have access to the platform's main sections, including the feed, search, content management tools, and live streams.

If you've just created a new account, complete your profile setup and verify that all of these sections are available in the menu.

Step 4. Start using the platform

Once you have successfully registered or logged in, you can browse content, search for posts, and interact with other users.

Most content management features available in the web version of Xiaohongshu can be accessed through the Creator Platform, Xiaohongshu's official tool for creators that expands publishing and post management capabilities.

You can find the Creator Platform in the profile sidebar menu. Clicking it will take you to a separate page creator.xiaohongshu.com, where you'll need to log into your account again. From there, you can upload content, track performance metrics, and use additional creator tools. For example, you can add hashtags to posts, manage drafts, and analyze where your traffic is coming from.

Features available in the Xiaohongshu web version

The Xiaohongshu web version is not limited to browsing the feed and searching for posts. Through the Xiaohongshu browser version, you can publish content, engage with your audience, analyze performance metrics, and handle most day-to-day account management tasks.

Browsing recommendations and searching for content

You can browse a personalized feed, search for posts by keywords, explore creator profiles, and keep up with current trends. Search remains one of Xiaohongshu’s core features, as many users rely on the platform not only as a social media platform but also as a place to find reviews, recommendations, and product insights.

Publishing posts and media

The Xiaohongshu browser version allows you to publish new content directly from your computer. You can upload images, write and edit text, add hashtags, and save drafts for future posts.

For creators who publish content regularly, the web version is often more convenient than the mobile app thanks to easier file management and a more comfortable writing experience.

Account analytics

Through the Creator Platform, creators can access account analytics, including post performance data, and view trends, audience engagement metrics, and insights into how users interact with their content. This information helps evaluate the effectiveness of a content strategy and make informed adjustments to future publishing plans.

Audience engagement

You can leave comments, reply to messages, and stay connected with your audience through the Xiaohongshu browser version. This feature is particularly useful for brands and business accounts that use Xiaohongshu as a marketing channel.

Educational resources for creators

The Creator Platform also provides educational materials and recommendations on how to grow an account. These resources help new creators better understand publishing guidelines and learn how content promotion works within Xiaohongshu.

Limitations of the Xiaohongshu web version

Although the Xiaohongshu web version includes most of the platform’s core tools, some features are still available only in the mobile app or are simplified:

• Content creation. The Xiaohongshu browser version does not allow users to capture photos or record videos using the platform’s built-in camera tools.

• Built-in editing tools. Mobile filters, effects, templates, and other editing features available in the app are not accessible through the Xiaohongshu web version.

• Push notifications. The Xiaohongshu browser version is less responsive when it comes to notifications. To keep track of new comments and messages on a desktop device, users typically need to keep the browser tab open and check activity manually. In contrast, the mobile app delivers notifications directly to the smartphone screen, making it easier to stay updated in real time.

• New features. Xiaohongshu often rolls out new features in the mobile app before making them available in the web version. As a result, some of the platform’s latest tools may not be immediately accessible on the web.

• Live streaming. While users can launch and manage live streams from both a desktop device and the mobile app, the mobile version offers a wider range of tools and options for live broadcasting.

Is the Xiaohongshu web version suitable for content creators?

For content creators, the Xiaohongshu web version can serve either as a complement to the mobile app or as a full-fledged workspace for everyday tasks. For example, creators may produce content on their smartphones and then use the Xiaohongshu web version to publish posts, analyze performance metrics, and manage their accounts.

This workflow is especially convenient for users who regularly write long-form content, build content plans, track promotion results, or manage multiple projects at the same time.

At the same time, the mobile app remains the primary tool for creating and editing content. If you want to use Xiaohongshu’s built-in filters, effects, and templates, you'll need the mobile application, as these features are not available in the browser version of Xiaohongshu.

How to manage multiple Xiaohongshu accounts on a desktop device

If you work with multiple brands or clients, you'll likely need to switch between various Xiaohongshu accounts. This usually requires logging in again each time you access another account, which can be time-consuming and make account management less efficient.

To simplify working with multiple accounts, many professionals use anti-detect browsers for multi-accounting, such as Octo Browser.

Octo Browser allows you to:

• Create multiple browser profiles. Each Octo profile operates within its own isolated digital environment, with separate cookies, local storage, and browser fingerprint.

A browser fingerprint is a digital identifier that consists of more than 100 device characteristics, including installed fonts, operating system settings, browser extensions, time zone, and other parameters. Platforms use this information to determine whether multiple accounts are being accessed by the same user.

• Connect proxies from specific regions. With the built-in Proxy Shop featuring IP addresses from verified providers, you can assign a separate proxy to each browser profile.

This approach makes it possible to manage multiple—even hundreds—Xiaohongshu accounts safely and efficiently from a single Octo Browser interface. Below, we'll walk you through the setup process step by step.

How to manage multiple Xiaohongshu accounts with Octo Browser

Step 1. Sign up and install Octo Browser

1. Create an account on the Octo Browser website.

2. Download Octo Browser for your operating system, install it, and sign into your account.

3. After logging in, choose a subscription and activate it.

Step 2. Create a profile for your Xiaohongshu account

1. In the Octo Browser interface, click “Quick Profile.” A new profile with a pre-configured browser fingerprint will appear in the profile list.

2. For your convenience, you can rename it right away: for example, Xiaohongshu_Brand_A.

Step 3. Connect a proxy

1. Click “Buy Proxies.” The built-in Proxy Shop allows you to choose a proxy provider and the amount of proxy traffic you need. Select the appropriate option and complete the purchase. All Octo Browser users can buy proxies with discounts of up to 60%. 

2. Return to the profile list, select the required profile, and click “Direct,” then “Set a new proxy” in the Proxy column. 

3. Choose your preferred provider and select the country, city, region, and other location settings that match the location used for your Xiaohongshu account.

4. Click Confirm.

The selected proxy is now linked to the profile.

Note: use a separate IP address for each Octo profile. Do not assign the same IP address to multiple profiles.

Step 4. Launch the profile

1. Click the “Start” button next to the profile.

2. Octo Browser will open a separate browser window that looks and works similarly to Google Chrome.

Step 5. Log into your Xiaohongshu account

1. Open the official Xiaohongshu website in the launched Octo profile.

2. Follow the platform’s instructions to sign into the required account.

Step 6. Create a separate profile for each account

Repeat steps 2–5 for all of your Xiaohongshu accounts. After that, each profile in Octo Browser will be linked to a specific Xiaohongshu account. You can launch any profile using the Start button and manage all your Xiaohongshu accounts in a single browser.

You also won't need to log into Xiaohongshu again every time you launch a profile, as Octo Browser saves session data separately for each one.

Note: always access individual Xiaohongshu accounts through their dedicated Octo profiles. This helps maintain consistent technical data, including the browser fingerprint and the region associated with the assigned IP address.

Conclusion

The Xiaohongshu web version can serve both as a complement to the mobile app and as a full-featured tool for everyday work. Through the Xiaohongshu browser version, users can search for posts by keywords, explore recommendations, follow trends, publish content, engage with their audience, and analyze performance metrics.

Many creators use a hybrid workflow: they create photos or videos on their smartphones and then switch to the Xiaohongshu web version to upload content, reply to comments, or review post analytics.

Professionals who manage multiple Xiaohongshu accounts for different brands often use anti-detect browsers for multi-accounting such as Octo Browser. Octo allows them to run multiple Xiaohongshu accounts simultaneously in separate browser profiles and manage them all in a single interface. Switching between profiles works like switching between browser windows, making it significantly easier to manage multiple projects on Xiaohongshu at once.

FAQ

Does Xiaohongshu (RedNote) have a web version?

Yes, Xiaohongshu can be used not only through the mobile app but also through its web version in a browser. The Xiaohongshu web version allows users to browse content, search for posts, engage with their audience, and access the Creator Platform to publish content and analyze performance metrics.

What should I do if I can't log into the Xiaohongshu (RedNote) web version?

First, check your Internet connection. Also make sure you're using the latest version of your browser. If the issue persists, try the following:

• Log in again using the QR code;

• Clear your browser cache;

• Sign in from a different device.

It's also worth checking whether Xiaohongshu has restricted your account due to a violation of the platform's rules. To do this, open the Xiaohongshu mobile app, go to the Messages section, and review any system notifications. Then check the inbox of the email linked to your Xiaohongshu profile: Xiaohongshu may have sent you warnings or notifications about account restrictions.

Can I switch between multiple accounts in the Xiaohongshu (RedNote) web version?

Yes, but the platform is primarily designed for using a single account within one browser session. When switching between accounts, you'll typically need to log out and in again each time. For more convenient multi-accounting on Xiaohongshu, many professionals use anti-detect browsers such as Octo Browser. These browsers allow you to run each Xiaohongshu account in a separate browser profile and manage multiple accounts in a single browser without repeatedly signing in and out.