Let’s analyse a real-world example offered by
ScroogeFrog. The team managed 20 agency ad accounts to launch and scale a gray-hat nutrition campaign. A core element of their strategy involved employing a simple landing page that served as a white page. Their ad creatives, though straightforward, proved highly effective, skillfully balancing traditional advertising with gray-hat methodologies. These creatives primarily adopted three key styles: a "news broadcast" format, "telemarket" style presentations, and direct product descriptions.
To sustain and scale their spending levels, the team implemented a straightforward duplication strategy. This involved replicating successful campaigns, a method that allowed for steady growth without over-complicating the existing account structures. The robustness of their ad accounts was paramount, ensuring consistent performance even as ad volumes increased. The results speak for themselves: