Google Ads Without Bans: How to Pass Anti-Fraud Checks in 2025

How Google Checks Advertisers in 2025

Google uses several levels of anti-fraud checks:

1. Policy Risk Engine (PRE)

This algorithm analyzes the account, ads, and landing pages during the initial review. Key evaluation criteria include:

• Account history, including registration date and activity;

• Domain reputation, including age and behavioral factors;

• Suspicious patterns in ads, e.g., trigger words like “quick profit,” “guaranteed income,” “casino,” “investments”;

• Generic or template-based landing page design.

Important: The Policy Risk Engine is applied before the proper moderation stage. It can immediately block an ad based on reputation or behavioral patterns, even if the creative material itself complies with all requirements.

2. Ad Review AI (MUM/BERT)

Your creative materials (videos, texts, banners) are checked by multimodal AI models. They analyze:

• Emotions in videos,

• Tone of speech,

• Context of keywords,

• Meta tags and hidden DOM elements.

Note: These models can now read subtitles and match them with audio. Even overdubbing won’t help if there’s a tag in the page code.

3. Cloaking Mismatch / Scam Detector

This system matches keywords, creative materials, and landing page content. Any mismatch between the content and headline leads to blocks: e.g., the headline reads “How to Invest Properly,” but the site offers promo codes for slot games. Checks happen both on the frontend and backend sides: all JS scripts, SVG images, and hidden elements are loaded and checked.

4. Payment & Billing Trust Score

The algorithm analyzes payment card data, verifying geolocation, IP address, and account type. If the same card is used with multiple suspicious accounts or in different market niches, your trust level drops, and the account may receive a spend limit or invalid payment status.

How to Work Around the Algorithms: A Step-by-Step Anti-Ban Guide

Step 1: Prepare the Infrastructure

• Aged Domain

  • Indexed for 14–21 days;

  • At least 2–3 pages;

  • Preferably some present minor activity.

• White Page

  • Must include: social media links, menu, blog, licenses, privacy policy;

  • Recommended: Schema.org support and a sitemap.

• Hosting

  • Only Western providers (e.g., Hetzner, Namecheap VPS);

  • A dedicated IP address is mandatory.

Step 2: Creatives for a White Setup

For the first campaigns, use neutral ads with safe keywords.

Example Ad:

• Headline: “Top Platforms for Investors: a Review”;

• Description: “How to choose software for analyzing financial trends.”

Creative (video/banner):

• No human faces — use avatars, animations, or data analytics visuals instead;

• No direct CTAs (“invest,” “earn income,” etc.).

Step 3: Preparation

• Launch a campaign with a daily budget of $5–8;

• Use neutral keywords;

• Choose Search or Performance Max to build Trust Score;

• Don’t change creatives for at least 72 hours.

Step 4: Gradually Switch to Hot Keywords

• After 5–7 days, launch a new campaign;

• Add mid-frequency keywords: e.g., “best investment strategies,” “where to keep funds”;

• After 3–4 more days, add trigger keywords: “BlackRock ETF,” “10% annual returns.”

Step 5: Cloaking at the Final Stages (Optional)

If you’re working with gray or black niches:

• Use cloaking via Cloudflare Workers or BunnyCDN with filters by geolocation, IP address, or device.

• For the White Page, adapt the content to match the key query — e.g., analytics software, exchange rates, platforms.

Important: avoid triggering CLOAKING_MISMATCH. Keywords, ad, and landing page must all be logically consistent.

Step 6: Behavioral and External Factors

Behavioral signals are key trust indicators for Google’s algorithms. The system tracks not only landing page content, but what users do after clicking:

• Cursor movements;

• Page scrolling;

• Link clicks;

• Time on website.

More natural interactions means a higher chance of passing moderation and avoiding filters. This is especially critical for cloaked campaigns or in high-risk niches.

To simulate user activity, use:

• Google Tag Manager, which tracks behavior on the White Page;

• Tracking scripts for mouse movements and scroll-tracking;

• Behavioral traffic services, which allow you to buy 300–500 visits from different geolocations, simulating real user behavior (mouse movements, scrolls, clicks, timing).

Popular services among affiliates include TrafBoost, UXSignals, SerpClick, and custom bot networks.

Important: don’t overdo bot traffic. Having 500 visits and zero clicks will backfire. Balancing organic, affiliate, and simulated traffic is a real art.

Useful Tips from Banana Traff

Each year, Google Ads raises the ad moderation bar, but affiliates are also refining their strategies accordingly. The key is not to fear change but to leverage it to strengthen your funnels.

Four Rules for Safe Campaign Launch:

1. Don’t change your campaign in the first 3 days: any edits reset the algorithm.

2. Record videos with no explicit promises: let users draw their own conclusions.

3. Add an FAQ section and contacts to the White Page: this builds trust with Google AI.

4. Check your website using Safe Browsing, VirusTotal, URLScan: moderators use these tools too.

With the right approach and by following these four rules, you can safely launch ads even in the most challenging niches.