How to Create a Store on Avito: A Step-by-Step Guide for Sellers

Pros of an Avito Store

Avito offers an excellent opportunity to launch an online store without the expense of website development. Here are the key advantages of selling on this platform:

• Quick Start: To get started, all you need to do is register as a sole proprietor (IP) and create your store on the website. The service doesn't require extensive documentation, only your Taxpayer Identification Number (INN).

• Simple Rules: Unlike other marketplaces, Avito allows you to publish photos taken with your phone. You're also permitted to ship items in any type of packaging.

• Convenient Settings: Within your store, you can add your logo, a promotional banner, categorize products by niche, and highlight your most popular items.

• Large Audience: Avito attracts 60.96 million unique visitors per month, encompassing a diverse range of buyers, from new mothers to avid fishermen.

• Organic Traffic: Avito pages are indexed by Yandex and Google, meaning customers can discover your products not only directly on the site but also through search engine results.

• Built-in Promotion Tools: The platform allows you to set up targeted advertising to increase the visibility of your products to potential buyers. You can also purchase XL-ads, which stand out from competitors' listings.

• Cashback on Promotion: For repeat payments, Avito returns a portion of the money as bonus points for advertising.

• Internal Chat: You can communicate with customers directly within the Avito service, eliminating the need to switch to external messengers.

What to Sell on Avito

Avito permits the sale of anything not prohibited by Russian law. You cannot sell:

• Tobacco

• Alcohol

• Drugs

• Medicines, dietary supplements

• Precious metals

• Weapons

A complete list of prohibited categories can be found in the platform's rules.

Experts recommend starting with fast-moving consumer goods (FMCG) like clothing and footwear, cosmetics, household chemicals, car parts, or small household appliances. If you're willing to take a risk, consider working with seasonal goods. Every three months, the service publishes statistics indicating popular items during that period. You can also gauge current demand by observing the content of the site's categories.

Business Registration for Avito

Before you create your store, you'll need to formally register your business as a sole proprietorship (IP) or self-employed. The latter option is suitable for those who create handmade goods or provide services themselves, such as photography or computer repair. Small businesses can operate under a simplified taxation system, paying a single tax and submitting only one declaration. This simplified system (USN) is ideal if you have no more than 100 employees and your income doesn't exceed 200 million rubles.

You can register as a sole proprietor or self-employed person at the tax office (online or offline), a multifunctional center, or via the Gosuslugi portal. When opening your business, you'll need to specify your OKVED codes. The primary code is 47.91. Additional codes will depend on whether you offer your own delivery services or have a physical store. Furthermore, you'll need a settlement account, which can be opened through online banking.

How to Create a Store on Avito

Start by creating a regular account using your phone number or logging into an existing one. However, keep in mind that you cannot simultaneously sell as both a private individual and a legal entity.

Store Registration

You can change your profile status from private individual to business in the "Profile Management" section. To do this:

1. Select a category.

2. Enter your store name. It doesn't have to be identical to your official legal entity name.

3. Select "Pass verification" and enter your INN.

4. Fill out your business account.

To create a store, you'll need to provide your Primary State Registration Number and company name, select your taxation system, and enter your contact details.

After filling in the data, deposit at least one ruble into your balance. An invoice will be sent to your email, which you'll need to pay from your company's settlement account. Within 3 business days, the service will confirm your store registration and change your account status.

Choosing and Paying for a Tariff Plan

Avito offers three subscription levels: Basic, Extended, and Maximum.

With the Basic tariff, you don't pay for views, but their number is limited. A maximum of 5 employees can access the account. The store's appearance is similar to that of a private individual. The basic subscription does not allow for automatic product card uploads or statistics analysis.

The minimum price for the Extended tariff is 2,000 rubles per month. Up to 30 people can access the account. In addition to the functions provided by the basic subscription, the extended plan also allows you to:

• Add a search function.

• Remove competitors' products from suggestions within your store.

• Specify phone, email, and information about delivery and payment.

• Add a company description.

• View analytics.

• Automatically upload listings.

The price of the Maximum tariff starts from 4,000 rubles. With this subscription, you can grant access to the account to any number of employees. Upgrading to the maximum tariff unlocks these capabilities:

• Customize your store with a banner, background, and logo.

• Add a section for popular products.

• Display seller information in the listing.

• Change the domain, for example, to avito.ru/all_for_cats, so the store can be found through search engines.

• Add a watermark to photos.

To upgrade your subscription, go to "Paid Services" and click "Choose a tariff."

Decide on your section. "Goods" is suitable for retail. The price of services is influenced by the number of views, the sub-section, and the region. The minimum is 10 kopecks per view.

Enter the advance amount and select your subscription level. The price depends on your city, the category of items you sell, and their quantity. If you change these settings or upload new listings, the cost will change.

Adding Products

The Basic subscription only allows you to create product cards manually. To do this, click "Post an ad" and fill in all fields:

• Category: Accurately specify the section to make it easier for buyers to find your product.

• Title: Include only the most important information in the title. For example, "Zara dress size 44," "computer desk for kids." Refer to competitors' listings in the same niche or see how similar items are searched for. This data is available on the main page on the left.

• Description: It should be informative, concise, and avoid overused adjectives like "unique," "profitable," "convenient," as well as words like "sale," "cheap," "discount." Instead, demonstrate the benefits with concrete examples. Instead of "durable glass table," write that the glass tabletop can support the weight of an adult and is scratch-resistant from dishes.

• Photos: Although the site allows you to upload photos taken with your phone, always choose high-quality images. Photograph items on a white background with good lighting. Select three to four shots from different angles. Show clothes on a hanger and on a model, home goods in a setting, and gadgets in hand. Upload videos and screenshots of customer reviews.

Connecting Delivery

The delivery service operates throughout Russia and can send any goods up to 20 kg and 120 cm. You can activate the service in the "Avito Delivery" section. After activation, a "Buy with delivery" button will appear in your listings.

After filling in your details, **deposit at least one ruble** into your balance. You'll receive an invoice via email that needs to be paid from your company's settlement account. Within **3 business days**, the service will confirm your store registration and update your account status.

How to Promote Your Avito Store

The platform offers three internal advertising services. All are paid and are active for exactly one week. You can then run the ad again.

• More Views: You can increase the number of impressions by 2, 5, or 10 times. Algorithms automatically determine who and when to show your listing to maximize the likelihood of a purchase.

• Highlighting: The product's price is highlighted in yellow on Android or blue on iOS. This makes your item more visible in the general list.

• XL-Listings: These large cards accommodate three to four images, a description, and "Show phone" and "Message" buttons, so customers don't need to navigate to the seller's page.

How Much Does It Cost to Open an Avito Store?

The cost of an Avito store comprises three main expenditure categories:

• Views: The price is influenced by the section, city, and season, as well as the number of products in your store. The more products you have, the cheaper one view will be.

• Commission: The service takes a percentage of sales. The commission size also depends on your subscription.

• Promotion: Three parameters play a role here: ad type, number of listings, and duration. The price is usually shown per week.

Besides the funds you spend on Avito services, you need to consider your own expenses. For example, delivery and packaging, photographer and copywriter services, and salaries for other employees.

Can You Sell on Avito for Free

If you operate as a legal entity, sole proprietor, or self-employed individual, all Avito services are paid. However, from a regular account, you can post listings for free. The number of free listings is limited, though. For example, in the clothing and footwear section, you can publish 20 items for free; in watches and jewelry, 6; and in cars, only 1. Limits refresh after 30 days.

How to Avoid Listing Blocks

Avito may ban listings for violating platform rules, such as:

• Selling prohibited goods.

• Using photos from the internet.

• Providing a misleading description.

• Incorrectly stating the price.

• Duplicating photos, descriptions, or listings.

The platform blocks not only individual listings but also entire accounts. Firstly, if it suspects hacking, and secondly, for sending spam and registering multiple private individual accounts in one category.

If you want to operate multiple stores on Avito, you can create linked accounts and manage them from a single personal cabinet. A private individual account can be linked to up to seven professional accounts: one each in "Goods," "Work," "Auto," and two each in "Real Estate" and "Services." Companies can open up to 10 linked online stores without category restrictions. However, all of them must pass verification by requisites.

Working with linked accounts carries its own risks. The main one is the blocking of all stores. If one account is banned, all linked accounts will be at risk, potentially leading to a complete loss of your business on the platform. A safer strategy is to register separate accounts using an anti-detect browser, such as Octo Browser. It creates virtual profiles, each of which appears as a unique individual to Avito. This is achieved by the browser substituting your fingerprint – a set of device and operating system parameters that websites use to link different accounts to a single user.

Thanks to high-quality digital fingerprint spoofing, Octo allows you to manage as many Avito accounts as you need. The number of concurrently running profiles is limited only by your subscription level and your computer's processing power. In addition to an intuitive interface designed for quick management of multiple accounts, the anti-detect browser offers:

• Bulk operations: Proxy setup, export, import, transfer, and deletion of profiles.

• Templates: For quickly creating profiles with similar parameters.

• API: For automating routine tasks.

• Tags: For quick searching.

Key Takeaways for Selling on Avito

Avito is a marketplace with a low entry barrier and an audience of over 20 million users. It's straightforward to create a fully functional online store with capabilities similar to a standalone website. The service offers internal advertising tools and search engine indexing to attract organic traffic. To register a seller account, you'll need to establish a business and open a settlement account. While Avito allows you to register up to 10 linked accounts, this strategy carries the risk of all accounts being blocked. You can protect yourself from potential bans by using an anti-detect browser like Octo.