How to sell tickets on Viagogo

What is Viagogo and how it works

Viagogo is an international tickets resale marketplace for concerts, sports events, festivals, and other live entertainment. The platform acts as an intermediary between buyers and sellers, handling payments and providing basic transaction protection. Sellers create listings with ticket details and pricing, while buyers complete purchases directly on the platform.

One important aspect of Viagogo’s payout model is that sellers don’t receive payment immediately after a sale. Instead, Viagogo holds the funds until the event takes place and the buyer successfully gains entry. This approach reduces fraud risk by requiring sellers to provide valid tickets on time before receiving payment.

How to sell tickets on Viagogo

Selling tickets on Viagogo involves several steps, and attention to detail matters throughout the process. Even small mistakes can lead to payout delays or issues with the account.

Select the event

Open the website menu and go to Sell > Sell Tickets. You’ll see a search bar where you can enter the name of the concert, match, or event. As you type, Viagogo will suggest available events automatically. Once you find the correct one, click Sell Tickets next to it.

Sign in or create a Viagogo account

Next, Viagogo will ask you to sign in or create an account if you are a new user. To create an account, you’ll need to provide a valid phone number and email address. 

Enter ticket details and set your price

Viagogo will ask you to provide detailed information about the tickets, including:

• The number of tickets and available selling options: for example, whether they can only be sold as a full set, individually, or in custom combinations.

• Additional notes, restrictions, or special conditions, including age requirements if applicable.

• Tickets format, such as mobile, electronic, or paper tickets, depending on the event.

• Seating information.

• Ticket price and payout method.

One useful feature at this stage is Viagogo’s pricing guidance. The platform may suggest prices optimized either for faster sales or for maximizing profit.

Once all information is complete, click Create Listing.

If your tickets are sold, Viagogo will send additional instructions explaining how and when to transfer the tickets to the buyer.

Viagogo fees and payouts

Viagogo typically deducts around 10–15% from the seller’s payout. Buyers also pay an additional service fee. The exact fee breakdown is shown when you create a listing.

Once you enter your asking price, Viagogo shows you:

• the final price buyers will see

• your estimated payout

• the platform fee deducted from the transaction

Seller payouts are issued after the event takes place. This buyer-protection model means sellers don’t receive funds immediately after a sale. If a ticket is invalid or the seller doesn’t complete delivery as required, Viagogo may cancel the payout entirely.

Common issues and how to avoid them

In practice, most Viagogo users encounter issues caused by technical mistakes, inaccurate information, or violations of the platform’s rules.

Delayed payouts

Payout delays are usually related to security checks or payment details rather than technical problems on Viagogo’s side. The platform may temporarily hold funds if banking information is incorrect, additional identity verification is required, or a standard anti-fraud review is triggered. Delays can also occur on the side of the bank or payment provider. To reduce the risk of delays, double-check all payment details in advance.

Order cancellations

Most order cancellations happen when sellers fail to meet ticket transfer requirements. Sellers need to confirm the order and deliver the tickets listed in the order. If confirmation is delayed, tickets are delivered late, the details don’t match the listing, or the tickets are invalid, Viagogo may cancel the order. The platform may also withhold payment and apply additional fees related to buyer compensation.

Account restrictions and suspensions

Viagogo’s security systems may impose restrictions if account activity appears suspicious. This can happen when users frequently log in from different IPs or create multiple accounts on Viagogo. The platform may interpret this behavior as fraud risk or an attempt to bypass marketplace rules. As a result, Viagogo can limit account functionality or suspend the account entirely.

Tips for successful ticket selling on Viagogo

Successfully selling tickets on Viagogo depends on a few practical principles.

Monitor pricing regularly

Check competing listings frequently and adjust your pricing accordingly when necessary. Prices that are too high often prevent tickets from selling, while prices that are too low reduce your profit margin.

Enter tickets details carefully

Always verify every detail multiple times, including section, row, seat number, ticket type, and entry conditions. Even small inaccuracies can create problems during the transaction. If the listing does not match the actual ticket, the order may be canceled by Viagogo and payouts may be reduced or withheld entirely.

Transfer tickets on time

Tickets must be delivered within the deadlines specified by Viagogo. After confirming an order, sellers should transfer the exact tickets listed in the sale as quickly as possible.

Avoid suspicious account activity

Viagogo tracks login behavior, devices, and IPs associated with each account. Frequently switching devices or operating multiple Viagogo accounts can trigger security reviews. In some cases, Viagogo may temporarily restrict account features, including ticket selling privileges, or suspend the account entirely.

Use an anti-detect browser

If you regularly sell large volumes of tickets on Viagogo, using an anti-detect browser becomes especially important. We covered reseller workflows and multiple account management in more detail in this article.

Octo Browser allows users to create isolated browser profiles with different digital fingerprints and separate proxies that give profiles their own IP addresses. When each of your Viagogo accounts operates within an isolated Octo profile, the platform is much more likely to treat them as separate users.

Alternatives to Viagogo

Viagogo is especially popular in Western Europe, but several other major ticket resale platforms exist.

The closest Viagogo alternatives include StubHub, which is owned by Viagogo and remains especially strong in the U.S. market, Ticketmaster, and SeatGeek.

Each platform has its own fee structure, policies, and audience, so testing multiple ticket marketplaces may help identify the best fit for your business model.

Conclusion

Viagogo is one of the most important online platforms for ticket resale, but consistent results come down to careful execution and following the platform rules. When used properly, it runs smoothly and offers a predictable selling experience.

If you sell tickets regularly or manage multiple Viagogo accounts, it’s important to set up a reliable and secure workflow and keep each Viagogo account separated in its own browser profile using an anti-detect browser. This helps reduce the risk of account restrictions on Viagogo and supports stable payouts over time.

FAQ

Can I sell any ticket type on Viagogo?

Viagogo allows users to sell tickets that can legally and technically be transferred to another person. This typically includes standard electronic or paper tickets for concerts, sports events, and festivals.

However, sellers should always review the organizer’s terms and conditions. Some tickets may be non-transferable, tied to a specific name, or require ID verification at entry. In these cases, ticket resale on Viagogo may not be possible.

Before publishing a listing, make sure the ticket can actually be transferred to the buyer and that all listing details match the original ticket information exactly. This helps avoid disputes, cancellations, and account restrictions.

How much does Viagogo charge sellers?

Seller fees usually range between 10% and 15%, although the exact amount depends on the event and region. Buyers also pay an additional service fee, though it is typically lower than the seller fee.

When creating a listing, Viagogo clearly displays the guaranteed seller payout, buyer-facing price, and all applicable fees.

How long does it take to get paid by Viagogo?

Payouts are processed after the event takes place and the buyer successfully uses the ticket purchased on Viagogo. Processing time may also depend on the selected payout method, such as a bank card or PayPal.