How to Create Multiple Accounts on Wildberries

MAY 28, 2025 E-COMMERCE EXPERT OPINION
Your digital fingerprint: what it is and how it is used to deanonymize you.
Palina Zabela
Content Manager, Octo Browser
Running multiple stores on Wildberries is profitable for sellers aiming to increase their earnings. However, multi-accounting on Wildberries comes with its own challenges. In this article, we’ll explore whether having several accounts is allowed on the platform, the advantages it brings, and, most importantly, how to manage them safely using an anti-detect browser.

Contents

Can I have multiple accounts on Wildberries?

The platform’s rules don’t prohibit buyers from creating multiple accounts. Sellers, however, cannot open multiple stores for the same legal entity. But there are two alternative ways to do it: either by adding a new brand within an existing store or by registering a new legal entity and creating a separate account for it.

Why do I need multiple accounts on Wildberries?

Buyers usually create multiple profiles to:
  • Participate in promotions available only once per account;
  • Separate personal and work-related purchases;
  • Stay anonymous when purchasing questionable items.
Sellers want to run multiple accounts on Wildberries for the following reasons:
  • Increasing revenue: more accounts mean a broader reach to potential customers;
  • Targeting different customer groups: customizing product pages, photos, and descriptions for specific audiences boosts sales;
  • Focusing on specific regions: due to differences in currency, shipping, and payment methods, it’s more efficient to operate separate stores for different countries;
  • Managing brands separately: this is useful when different branches of a business sell different products or follow different pricing strategies;
  • Reducing risks: if one account is blocked, others can continue operation;
  • Testing: new products, prices, or ad campaigns can be safely tested on secondary accounts.

How to create a second account on Wildberries

This is how buyers can create a second account on Wildberries:
  1. Go to the Wildberries website.
  2. Start the login process.
3. Enter a phone number not used previously. You can rent one via an SMS service instead of buying a separate SIM card.
4. Receive the SMS code and enter it.
5. Fill in your personal info, select a pickup point, and link a payment card.
To register multiple seller accounts, you’ll need a separate legal entity, tax identification number, and a bank account. Follow these steps:
  1. Go to the Wildberries website and proceed to the sellers’ section.
  2. Start with opening a store.
3. Enter a unique phone number.
4. Enter the verification code from the SMS.
5. Select the country where your business is registered.
6. Enter your tax identification number and organization type. The business name and owner’s full name should fill in automatically.
7. Provide product categories, number of different items, and brand. This data is used by Wildberries for analytics and doesn’t limit what you can actually sell.
8. Pay a deposit from your business bank account. You can later spend this deposit on advertising.
9. Return to Wildberries and confirm the payment.

How to create and manage multiple accounts on Wildberries with Octo Browser

Even if you register your accounts using different phone numbers and legal data, anti-fraud systems may still link them. One banned account can jeopardize all the others. To avoid this, each store needs a unique digital fingerprint.

A fingerprint is a unique combination of dozens of device parameters by which websites identify their users. It includes:
  • User agent;
  • Browser version;
  • Installed extensions;
  • Operating system;
  • Screen resolution;
  • Fonts;
  • Languages;
  • Time zone;
  • Location;
  • GPU model;
  • RAM size;
  • CPU cores;
  • Hardware noise, and more.
It’s impossible to change all this manually. That’s why safe multi-accounting requires an anti-detect browser like Octo, which spoofs the fingerprint at the browser kernel level. You can create as many virtual profiles as needed, and each of them will appear to anti-fraud systems as a different person, minimizing the risk of bulk bans of all your accounts.

This is how you can create and configure Octo Browser profiles to work with multiple accounts on Wildberries:
  1. Register and install the software. Go to the official website, create an account, download, and install Octo on your computer.
  2. Log in and activate your subscription. Launch Octo Browser, log in, choose a subscription, and pay for it following the official guide.
  3. Create a profile. Click Quick Profile to generate a profile with a randomized fingerprint. Only the OS will match your device; you can change that by clicking the OS icon next to the Quick Profile butting. If you want specific profile settings, click Create Profile and configure the fingerprint manually.
4. Connect a proxy. In Octo Browser, you can use third-party proxies or buy them directly in Octo.
For third-party proxies select the proxy type, enter its IP address, port, login/password (if needed), and dynamic IP change URL (if applicable), then click Confirm.
For in-browser proxy purchases, choose a verified provider, proxy type, country, region, and city, then click Confirm.
Always use a separate proxy for each profile to prevent accounts from being linked by shared IP addresses. Choose servers in the country where you plan to buy products or where your business is registered
5. Prepare the profile for work. For your new Wildberries account to look like an authentic one to the Wildberries anti-fraud systems, you need to properly prepare it. To do so, click the three dots next to the profile, then click Cookie Robot.
Add links to popular websites from the region of your IP address, click Confirm. The Cookie Robot will briefly visit the specified addresses and collect cookies. If any link fails, the Robot will simply skip it.
6. Launch the profile. Click Start and log into your Wildberries account.

Conclusion

Octo Browser is an efficient solution for those who want to conveniently and safely manage multiple accounts on Wildberries and boost income. With kernel-level fingerprinting spoofing and easy proxy integration, it makes multi-accounting secure and reliable.

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