The best local traffic sources

Local traffic sources are platforms for promoting offers that are popular in specific regions. Most of them have an active user audience concentrated in certain geographic zones, but there are also examples of successful expansion by local companies into the global market.

Local networks are particularly popular among solo affiliate marketers exploring new regions for promotion opportunities. In comparison with popular sources, such platforms have several advantages:

• Low competition;
• Affordable traffic costs;
• Supportive moderation;
• Stable volumes of high-quality traffic.

Dozens of local traffic sources are available on the market, but usually they can be found only after several hours of searching. For your convenience, the LuckyCenter team has prepared a list of top local traffic sources for Europe, Asia, Africa, and Latin America.

Microsoft Advertising is an advertising platform that includes all search engines owned by Microsoft:

• Bing: Microsoft's flagship search engine, previously known as MSN Search, Windows Live Search, and Live Search. Supports searching in more than 40 languages.
• Yahoo!: The second most popular search engine globally. The platform allows promoting offers through search, contextual, mobile, and native advertising.

In 2009, Microsoft acquired Yahoo!, and now all search queries are executed through the Bing system. Yahoo! currently holds less than 2% of the market, attracting around 50 million users monthly and generating about 2 billion daily impressions.

Microsoft Advertising processes more than 38% of user search queries in the USA and registers approximately 7.2 billion queries worldwide each month. Ads launched in Microsoft Advertising will appear in the search results across all platform products.

EasyPlatform is a popular advertising network specializing in traffic from Bulgaria, Croatia, and Macedonia. The service covers more than a thousand popular sites and facilitates effective promotion of offers in all major verticals using native ads.

EasyPlatform is connected to many sites with a broad audience, enabling webmasters to effectively promote offers in popular verticals. Settings of an ad campaign allow selecting only thematically appropriate platforms for showing ads. This ensures that ads are shown only to an audience interested in the offer.

EasyPlatform offers three advertising formats to choose from: native advertising, interactive ads, and banners.

The service provides webmasters with numerous targeting and campaign management tools, including:

• Detailed statistics: All stats are done in real-time. The service's statistics section algorithms ensure complete transparency of reports with the ability to filter by sites or blocks.
• Free image gallery: The service offers free access to an image gallery that can be used to design creative materials.
• Free built-in HTML5 ad editor: To create static and animated HTML5 ads, webmasters only need to upload their images or select suitable ones from the free gallery.
• Interactive Rich-media HTML5 ads: To enhance the effectiveness of promotion, the service offers a unique ad format – interactive high-performance multimedia HTML5 ads.
• Tracker for conversion and interaction tracking: The built-in tracker not only tracks clicks, but also monitors cursor hovering and ad scrolling.
• Minimum cost per click: EasyPlatform users pay only for real clicks or impressions depending on the pricing model. The minimum budget top-up amount is €50. The cost per click may vary depending on the promotion region, but averages €0.05.

NativeO is a native ads network created by the MGID team (a global leader in native advertising), specializing in traffic from Europe. The platform provides access to a unique audience from verified Polish, Serbian, and Czech websites. NativeO stands out with its substantial volumes of high-quality traffic and ensures effective promotion in various popular verticals.

As a MGID product, the platform facilitates targeting with a variety of filters. Each new setting directly affects content lead generation, but at the same time, the cost per click increases. The average cost per click on the platform is $0.1-$0.14.

Midas Network is a Croatian native ads network with unique algorithms for targeting audiences and an extensive database of connected partners. Currently, the advertising network connects to more than 300 major sites, with a monthly audience of about 6 million users.

Currently, webmasters have access to two advertising formats: native ads and banners. The minimum cost per click starts at $0.05.

Baidu is the most popular search network in China. The search engine is exclusively oriented towards the residents of the Eastern world. According to Statista, about 97% of all search queries come from China.

The platform allows working with the following types of ad campaigns:

1. Contextual ad campaign. Baidu's contextual advertising takes the top positions in the search results, and the settings of ad campaigns are identical to Google Ads or Yandex.Direct.
2. Banner and native ads on websites. Promotion is done through Baidu's contextual media network, which unites more than 600,000 partner sites with the possibility of contextually placing banners and native ads. When choosing promotion through partner sites, targeting is available based on age, region, gender, site themes, and keywords.

Baidu is considered an excellent source of traffic for the Asian market with one key peculiarity: launching an ad campaign there requires having a legal entity in China and an ICP license (a site identifier, confirming the legality of its goods and services). The platform is considered one of the most profitable channels for promotion in China. Depending on the placement format, getting started with Baidu ad campaigns requires the starting budget of $1500-3000.

WeChat (Weixin) is the most popular messenger in China. Initially conceived solely for messaging, it has evolved into an "All App" type of service. Today, WeChat allows not only messaging and file exchange, but also processes purchases and utility payments.

WeChat's functionality allows for message synchronization with Facebook and ???? (Twitter), which are banned in China. Similar to Baidu, launching ads on WeChat requires a legal entity license and a service account. The minimum deposit in the WeChat ad account is 1000 yuan ($150).

Advertisements themselves are published in the form of messages in users' chat lists.

Line is a popular Japanese messenger with an audience of 250 million users. The app is used by more than 90% of the country's residents.

Line ranks ninth in the world by the number of users and fourth by revenue among messengers. The messenger counts more than 182 million active users worldwide each month. However, about 90% of its users live in Japan, Taiwan, Thailand, and Indonesia.

AdvertNative is a native ads network that enjoys particular popularity in Vietnam, Indonesia, and India. The service uses smart algorithms to increase the effectiveness of ads and ensures efficient promotion of offers across all main affiliate marketing niches.

AdvertNative's functionality can identify the most profitable audience for your offer and prepare a profitable proposal in two main ad formats: native ads and banners. The average cost per click for an ad is about $0.08, and the minimum top-up amount is $100.

Dable is a major Asian advertising network with native ads and a lenient moderation system. The platform is one of the leaders on the Asian advertising market and offers the following ad formats:

• Dable News. A news showcase whose functionality allows keeping users on the site longer, thereby increasing the likelihood of a target action being performed. The minimum cost per click is $0.01.
• Dable Native Ad. Dable's native ads offer the opportunity to publish personalized ads that look like a part of the content of the largest media networks. The minimum cost per click is $0.09.

The platform offers the possibility of setting up detailed targeting based on interests, regions, platforms, media, time of day, etc. To minimize budget losses, the webmaster has access to real-time performance checks and a system to prevent repeat clicks. The optimization of ad campaigns is based on data obtained from Dable's internal tracker.

YeahMobi is an Asian advertising network that collaborates with many major mobile app developers. The platform enables the attraction of large volumes of in-app traffic through teaser and video ads in apps. As a leading global mobile ad platform covering over 238 countries and regions, YeahMobi provides all the necessary tools for effectively attracting interested audiences worldwide.

EngageYa is a native ads network from North Africa, boasting around 40 billion impressions per month. The platform continually improves its algorithms, offering webmasters new opportunities for promoting offers and increasing volumes of engaged traffic. EngageYa is particularly suited for promoting beauty and health products using banners and native ads. The average cost per click is about $0.1.

Jubna is a native ads network based in the UAE, with 25 billion impressions per month. The platform is considered one of the fastest-growing advertising networks in the Middle East, Asia, and Africa.

The primary advertising format available to webmasters is teasers. However, a wide range of settings allows achieving stable ad display performance indicators. The platform is particularly meticulous in selecting its partner sites, ensuring a high level of quality and significant traffic volumes for offers in all major niches.

Adfalcon is a popular African advertising network specializing in mobile traffic. The platform developers claim ownership of 95% of all African mobile traffic.
AdFalcon facilitates effective promotion of offers in all popular niches through an extensive mobile network and advertising in partner apps. The platform features an intelligent targeting mechanism for promotion. The parameters for configuring ad campaigns are aimed at maximizing the potential audience reach and increasing the likelihood of reaching the target audience. Currently, webmasters have access to static and video ads in partner mobile apps connected to AdFalcon. The average cost per click starts at $0.08-$0.1.

AdsMovil is the largest advertising network in Latin America, specializing in mobile traffic. It enables the acquisition of traffic not only from countries of the southern continent, but also allows interaction with Latin American residents living outside their home regions.

The platform collects and analyzes user experience, correlating it with extensive targeting settings based on behavior, location history, and actions. The platform's unique targeting algorithms are focused on finding and monetizing Latin American traffic based on language, age, gender, and region. For promotion on AdsMovil, webmasters have access to the following ad formats: Display, Video, Rich Media, and Native. The average cost for one ad display is approximately $0.1.

E-Planning is an advertising network offering a variety of formats, allowing for the effective acquisition of target traffic in Latin American countries. The platform provides all the necessary tools for successful offer promotion across all key affiliate marketing niches. Ad rotation operates on a real-time auction principle.

E-Planning positions itself as a platform offering stable volumes of high-quality traffic at the lowest price on the market. The average cost per click varies from $0.09 to $0.12. The unique feature of the ad network is that in addition to placing ads on partner websites and in apps, it also allows for the promotion of offers through Smart TV.

Currently, the service offers the following ad formats:

• Banners.
• Interstitial ads.
• Full-screen takeover.
• Native ads.
• In-app video ads.
• Game ads with rewards.

GRUMFT is a popular Brazilian advertising network with over 200 connected websites, allowing for effective offer promotions in any affiliate marketing niche.

The platform regularly updates its functionality, adding new features, and improving the available ad formats. Currently, webmasters have access to classic banners, in-app advertising, and video ads. The average cost per click depends on the marketing niche and targeting settings, but typically starts at $0.08-0.1.

Local networks offer several advantages compared to large platforms. Thanks to a more lenient moderation, lower competition, and favorable prices, they create advantageous conditions for attracting audiences from various regions, including Europe, Asia, Africa, and Latin America. The platforms listed in our article can be an excellent source of traffic and a new direction for promoting your offers.