Arslan: Of course. Let’s compare EdTech and gambling once again: in gambling, you always have a clear KPI: there are advertisers that will pay for the deposit a gambler spends, advertisers who set the base amount starting from which you will be rewarded (e.g., a gambler spending $20 or more), or advertisers paying only if a gambler tops up their deposit for the second time — point being, everything is straightforward there.
In EdTech, on the other hand, you really need to apply a personal touch, or the advertisers might say, for example, that some of the leads you’ve attracted do not qualify, as they could not have been reached by phone.
However, when it comes to the launch itself, everything is easy; our ad accounts in EdTech have never been banned; any issues we have faced have been mundane ones: are our creative materials good enough, what’s our conversion, etc. No expendables as well, which is one less headache.
What’s more, advertisers can take an active part in promotions: in our cases, they have offered their own videos for social media and TikTok and other materials. This is always nice.
Semyon: Here you do not need to spend money on expendables, as all offers are clean, and the sales funnel is already there.