As great as all this may sound, many affiliate marketers decide against going public. For instance, some are engaged in risky niches where publicity might hurt rather than help, so it is easier to work anonymously in peace and quiet.
It’s important to remember that going public entails a great responsibility to yourself and your audience. Once you create your own blog and a loyal audience, you are responsible for their trust, so your personal brand becomes an investment in your reputation.
What’s more, things get outdated quickly in our line of work: the quicker everybody learns about a cool trick you can learn from public channels, the quicker it stops being effective, not to mention those affiliate marketers who venture into riskier niches.
That’s why many affiliate marketers ultimately decide against going public. However, we wanted to talk to three who chose to run their blogs: what do they think about the pros and cons of going public?